As a science student at UWC Red Cross Nordic in Norway, I fell in love with J.D. Salinger’s Catcher in the Rye. To understand Orwell better, I majored in Communication and English instead of Chemistry at Westminster College, USA. After my Master’s in English Literature, I was truly convinced that language is a powerful instrument of positive change.
Then I worked for four years with an UnLtd India affiliate, Edulever, UWC Mahindra College and Mahua Art Gallery. I handled PR/Marketing/ Communications in the sectors of art, education, and entrepreneurship. During those years, I realised two things: 1) traditional marketing and advertising methods do not support real connection 2) we like honest brands who say what they mean. Professionally, my best moments were collaborative experiences that changed things for the better.
I thoroughly enjoy the process of listening to entrepreneurs and understanding their worldviews as they share dreams and anecdotes. Stories come from there. Often my clients and I care about many of the same things, and that’s always been a blessing.
I also care about art, culture, sustainable living and travel. When I am stimulated by a thought or a conversation, I end up writing. In the past, I’ve collaborated with digital platforms like Matador Network, LBB and Home Canvas.