As a science student at UWC Red Cross Nordic in Norway, I fell in love with J.D. Salinger’s Catcher in the Rye. To understand Orwell better, I studied Communication and English at Westminster College, USA. After completing Master’s in English Literature, I was truly convinced that language is a powerful instrument of positive change.
During those years, I realised two things:
1) Brands are made of people. The more transparent they are, the better.
2) Real stories establish real connections. Both last a long time.
Professionally, my best moments come from collaborative experiences. They change things for the better.
I also care about art, culture, and nature. I’ve written stories for digital platforms like Matador Network and Home Canvas. I occasionally write journalistic articles on social and environmental issues at The Outdoor Journal.