I helped Blink Safety craft a story for their app website to communicate the importance of trust in communities, where people are good to each other and are driven by altruism. Blink is an app built with the hope that people living in cities around the world can feel safe and healthy again, in a mutually trusting, social environment.
Edulever is a support & consultancy organization for development organizations with a special focus on Education.
Brief: Design, test, and refine PCAT (personality-career alignment tool) for use in vocational training centres run by Tech Mahindra Foundation.
Effort: I helped create PCAT, a RIASEC-inspired tool to better understand an human personality, interests and behavioral preferences, and align them with a career type that best suits their personality. The questionnaire consists of 48 prompts that elicit spontaneous response from the participants about their personalities.
Brief: Help build the story of 100 Ways to inspire professional environmentalists and millennials to engage in meaningful conversations about reversing climate change.
Effort: As part of this task, I contributed towards a brand engagement strategy that truly reflects the purpose of 100 ways. Additionally, I conceptualised and created ten original stories on global environmental initiatives.
Registered under the Farm Tourism Scheme of Haryana Tourism in 2008, Pratapgarh Farms is a peaceful model farm in the countryside that makes it easy for families, friends, and corporate teams to take the break they deserve from a stressful routine. The day excursion is meant for those who crave to be in nature and desire a rural experience but do not find the time and energy to travel far. Located only 46 kms outside of Delhi, the 12-acre countryside area is home to various plants and animals, a botanical garden, locally grown vegetables, and different types of ethnic recreational games and activities.
Brief: Help do the rebranding of Pratapgarh Farms through informative blog posts.
Effort: To achieve this, I conceptualised and created blog stories that focus on:
- the need of a model farm for the urban population in Delhi & NCR
- sustainable practices and vision that differentiate Pratapgarh Farms & Resorts from other model farms
- the farm’s contribution to rural livelihood without making a spectacle out of the rural population in Haryana
I helped do the video storyboarding to promote the collaborative scholarship fund set up by Shelby Davis’ thanks a million programme.
ArtCollective is a pioneer in introducing artist-licensed fine art prints on canvas that promote emerging and established Indian artists. The platform rewards each artist with a considerable royalty and encourages an alternative way of appreciating art by making it accessible.
At ArtCollective, I took care of the following:
- Print & Digital Collateral
- Newsletters & Social Media
- Design Production
- Press Releases