Brief: Create the website story based on an “agents first” approach, which gives utmost importance to agents working in call centers.
Effort: I created the copy and content for the entire website that fits the theme and complements the strategy and design done by Dig Design Studio.
Edulever is a support & consultancy organization for development organizations with a special focus on Education.
Brief: Design, test, and refine PCAT (personality-career alignment tool) for use in vocational training centres run by Tech Mahindra Foundation.
Effort: I helped create PCAT, a RIASEC-inspired to better understand an individual’s personality, interests and behavioral preferences, and align them with a career type that best suits his/her personality. The questionnaire consists of 48 prompts that elicit spontaneous response from the participants about their personalities.
Brief: Help build the story of 100 Ways to inspire professional environmentalists, millennials, and boomers to engage in meaningful conversations about reversing climate change..
Effort: As part of this task, I contributed a brand engagement strategy that truly reflects the purpose of 100 ways. Additionally, I conceptualised and created ten original stories on global environmental initiatives.
Founded in 2007, Next Education is a fast-growing, technology-driven company revolutionising the education system in India. Every day, innovative products and solutions transform the lives of 10% of India’s private-school-going children. More than 10,000,000 students from various socio-cultural backgrounds study in 10,000 partner schools across the country.
Brief: Help create original chapters for a book on life skills for middle school students in Indian schools.
Effort: I contributed creative stories and learning activities for six chapters that addressed topics focused on decision-making, communication, and interpersonal relationships .
Registered under the Farm Tourism Scheme of Haryana Tourism in 2008, Pratapgarh Farms is a peaceful model farm in the countryside that makes it easy for families, friends, and corporate teams to take the break they deserve from a stressful routine. The day excursion is meant for those who crave to be in nature and desire a rural experience but do not find the time and energy to travel far. Located only 46 kms outside of Delhi, the 12-acre countryside area is home to various plants and animals, village folks of Jhajjar, a botanical garden, locally grown vegetables, and different types of ethnic recreational games and activities.
Brief: Help do the rebranding of Pratapgarh Farms that puts purpose and vision at the core of their brand strategy.
Effort: To achieve this, I revised the brand story on the website, contributed my feedback on video stories and website design, and continue to conceptualise and create blog stories that focus on:
- the need of a model farm for the urban population in Delhi & NCR
- sustainable practices and vision that differentiate Pratapgarh Farms & Resorts
- the farm’s contribution to rural livelihood without making a spectacle out of the rural population in Haryana
Brief: Help build the brand story and web narrative of UWC Mahindra College that is centered on its alternative educational model, innovative curriculum and ecological sustainability.
Effort: I conceptualised and created written and visual stories for UWC Mahindra College that was used in the following channels:
- Print & Digital Collateral
- Newsletters & Social Media
- Design & Video Production
- Press Releases
- Events & Partnerships
Dve is a clothing brand that is simple in style and design, and uses pure Khadi fabric that is comfortable to wear
Brief: Dve asked for a brand story that truly reflected their values in the clothes they offer.
Effort: I crafted a brand story that portrays Dve as a simple, comfortable clothing brand that is Indian in origin, but international in design.
NoKantDo is a network of talented and experienced Information Technology professionals worldwide who work together to improve the hospitality industry.
Effort: I helped conceptualise and create Nokantdo’s brand story for their entire website which will be in live in July, 2018.