Blink Safety Systems

I helped Blink Safety craft a story for their app website to communicate the importance of trust in communities, where people are good to each other and are driven by altruism. Blink is an app built with the hope that people living in cities around the world can feel safe and healthy again, in a mutually trusting, social environment.

PCAT

Edulever is a support & consultancy organization for development organizations with a special focus on Education.

Brief: Design, test, and refine PCAT (personality-career alignment tool) for use in vocational training centres run by Tech Mahindra Foundation.

Effort: I helped create PCAT, a RIASEC-inspired tool to better understand an human personality, interests and behavioral preferences, and align them with a career type that best suits their personality. The questionnaire consists of 48 prompts that elicit spontaneous response from the participants about their personalities.

100 ways

100 ways helps raise awareness about small and medium global environmental organizations that are working towards reversing climate change. This initiative is inspired by Project Drawdown.

Brief: Help build the story of 100 Ways to inspire professional environmentalists and millennials to engage in meaningful conversations about reversing climate change.

Effort: As part of this task, I contributed towards a brand engagement strategy that truly reflects the purpose of 100 ways. Additionally, I conceptualised and created ten original stories on global environmental initiatives.

Pratapgarh Farms & Resorts

Registered under the Farm Tourism Scheme of Haryana Tourism in 2008, Pratapgarh Farms is a peaceful model farm in the countryside that makes it easy for families, friends, and corporate teams to take the break they deserve from a stressful routine.  The day excursion is meant for those who crave to be in nature and desire a rural experience but do not find the time and energy to travel far. Located only 46 kms outside of Delhi, the 12-acre countryside area is home to various plants and animals, a botanical garden, locally grown vegetables, and different types of ethnic recreational games and activities.

Brief: Help do the rebranding of Pratapgarh Farms through informative blog posts.

Effort: To achieve this, I  conceptualised and created blog stories that focus on:

  1. the need of a model farm for the urban population in Delhi & NCR
  2. sustainable practices and vision that differentiate Pratapgarh Farms & Resorts from other model farms
  3. the farm’s contribution to rural livelihood without making a spectacle out of the rural population in Haryana

UWC Mahindra College

UWC Mahindra College is one of 17 UWC schools and colleges that form the UWC (formerly United World College) global movement.

Brief: Help build the brand story of UWC Mahindra College that is centered on its alternative educational model, innovative curriculum and ecological sustainability.

Effort: I conceptualised and created written and visual stories for UWC Mahindra College that was used in the following channels:

  • Website
  • Print & Digital Collateral
  • Newsletters & Social Media
  • Design & Video Production
  • Press Releases
  • Events & Partnerships

Dve

Dve is a clothing brand that is simple in style and design, and uses pure Khadi fabric that is comfortable to wear.

Brief: Dve asked for a brand story that truly reflected their values in the clothes they offer.

Effort: I crafted a brand story that portrays Dve as a simple, comfortable clothing brand and demonstrates its aesthetics.

NoKantDo

NoKantDo is a network of talented and experienced Information Technology professionals worldwide who work together to improve the hospitality industry.

Brief: NoKantDo wanted to reflect the values of a global freelance network that offers equal compensation to talented freelancers from every country at the core of their story.

Effort: I helped conceptualise and create Nokantdo’s brand story for their entire website .