Dig Design Studio

I collaborated with Dig Design Studio  to tell the brand story of Observe.ai , a Voice AI platform for call centers, based in San Francisco and Bangalore.

Brief:  Create the website story based on  an “agents first” approach, which gives utmost importance to agents working in call centers.

Effort: I created the copy and content for the entire website that fits the theme and complements the strategy and design done by Dig Design Studio.



Edulever is a support & consultancy organization for development organizations with a special focus on Education.

Brief: Design, test, and refine PCAT (personality-career alignment tool) for use in vocational training centres run by Tech Mahindra Foundation.

Effort: I helped create PCAT, a RIASEC-inspired to better understand an individual’s personality, interests and behavioral preferences, and align them with a career type that best suits his/her personality. The questionnaire consists of 48 prompts that elicit spontaneous response from the participants about their personalities.

100 ways

100 ways helps raise awareness about small and medium global environmental organizations that are trying to work towards reversing climate change. This initiative is inspired by Project Drawdown.

Brief: Help build the story of 100 Ways to inspire professional environmentalists, millennials, and boomers to engage in meaningful conversations about reversing climate change..

Effort: As part of this task, I contributed a brand engagement strategy that truly reflects the purpose of 100 ways. Additionally, I conceptualised and created ten original stories on global environmental initiatives.

Next Education

Founded in 2007, Next Education is a fast-growing, technology-driven company revolutionising the education system in India. Every day, innovative products and solutions transform the lives of 10% of India’s private-school-going children. More than 10,000,000 students from various socio-cultural backgrounds study in 10,000 partner schools across the country.

Brief: Help create original chapters for a book on life skills for middle school students in Indian schools.

Effort: I contributed creative stories and learning activities for six chapters that addressed topics focused on decision-making, communication, and interpersonal relationships .


Pratapgarh Farms & Resorts

Registered under the Farm Tourism Scheme of Haryana Tourism in 2008, Pratapgarh Farms is a peaceful model farm in the countryside that makes it easy for families, friends, and corporate teams to take the break they deserve from a stressful routine.  The day excursion is meant for those who crave to be in nature and desire a rural experience but do not find the time and energy to travel far. Located only 46 kms outside of Delhi, the 12-acre countryside area is home to various plants and animals, village folks of Jhajjar, a botanical garden, locally grown vegetables, and different types of ethnic recreational games and activities.

Brief: Help do the rebranding of Pratapgarh Farms that puts purpose and vision at the core of their brand strategy.

Effort: To achieve this, I revised the brand story on the website, contributed my feedback on video stories and website design, and continue to conceptualise and create blog stories that focus on:

  1. the need of a model farm for the urban population in Delhi & NCR
  2. sustainable practices and vision that differentiate Pratapgarh Farms & Resorts
  3. the farm’s contribution to rural livelihood without making a spectacle out of the rural population in Haryana

UWC Mahindra College

UWC Mahindra College is one of 15 schools and colleges around the globe that are part of the UWC (formerly United World College) movement.

Brief: Help build the brand story and web narrative of UWC Mahindra College that is centered on its alternative educational model, innovative curriculum and ecological sustainability.

Effort: I conceptualised and created written and visual stories for UWC Mahindra College that was used in the following channels:

  • Website
  • Print & Digital Collateral
  • Newsletters & Social Media
  • Design & Video Production
  • Press Releases
  • Events & Partnerships


Dve is a clothing brand that is simple in style and design, and uses pure Khadi fabric that is comfortable to wear

Brief: Dve asked for a brand story that truly reflected their values in the clothes they offer.

Effort: I crafted a brand story that portrays Dve as a simple, comfortable clothing brand that is Indian in origin, but international in design.


NoKantDo is a network of talented and experienced Information Technology professionals worldwide who work together to improve the hospitality industry.

Brief: NoKantDo wanted to reflect transparency, flexible work environment and globally equal compensation at the core of their story.

Effort: I helped conceptualise and create Nokantdo’s brand story for their entire website .