Registered under the Farm Tourism Scheme of Haryana Tourism in 2008, Pratapgarh Farms is a peaceful model farm in the countryside that makes it easy for families, friends, and corporate teams to take the break they deserve from a stressful routine. The day excursion is meant for those who crave to be in nature and desire a rural experience but do not find the time and energy to travel far. Located only 46 kms outside of Delhi, the 12-acre countryside area is home to various plants and animals, village folks of Jhajjar, a botanical garden, locally grown vegetables, and different types of ethnic recreational games and activities.
Brief: Help do the rebranding of Pratapgarh Farms that puts purpose and vision at the core of their brand strategy.
Effort: To achieve this, I revised the brand story on the website, contributed my feedback on video stories and website design, and continue to conceptualise and create blog stories that focus on:
- the need of a model farm for the urban population in Delhi & NCR
- sustainable practices and vision that differentiate Pratapgarh Farms & Resorts
- the farm’s contribution to rural livelihood without making a spectacle out of the rural population in Haryana